Connect work to business strategy with North Star metrics

draftcreated updated

This is an idea from John Cutler1 that solves several related problems around strategy in a product development organization.

Some of the problems this framework addressed:

  1. How to show people that their work connects to the overall goals of the company
  2. To keep the focus on Product Metrics, which the product development organization can affect — and not on the Business Metrics, which take longer to change.
  3. others?

Visual explanation of the framework

North Star Framework - Explanation.jpg

Example of the framework

North Star Framework - Example.jpg

This is an example of The Process.

Further Reading

John Cutler. “TBM 6/52: Inputs First. Bets Next” This Beautiful Mess Blog, 10 Feb 2022,

John Cutler. “Thinking Big, Working Small with John Cutler.” YouTube, Product People, 31 May 2022,